The line at the Pig Boy Willy booth, Fiesta de Santa Fe.
Born in a booth on the Plaza, 1984.
For twenty years the Pig rolled carne adovada burritos as fast as he could, every September, and the line never got shorter.
People kept asking for it the other eleven months. So the Pig packaged the mix and let his faithful followers make their own. Every pot takes you back to those September weekends on the Plaza. Even if you weren't there.
The whole story
